




Whatever it is, faith keeps me going.
I always love the concept of every Prada's project. From the Trembled Blossoms to the latest miraculous 6 months installation Prada Transformer in Seoul. The idea of Prada Transformer was generated 2 years ago when Prada decided to do an attention-getting project in South Korea, a growing market for luxury brands that is often overshadowed by nearby Japan and China. It is a creative space integrating Prada's 'waist down' exhibit, contemporary Korean cinema and art projects. In its next stage, the reconfigured Prada Transformer designed by Rem Koolhaas/OMA and situated next to the sixteenth-century Gyeonghui Palace, will host a contemporary art show as part of its transformation cycle.
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